Beyond the Brochures: STS collaborates with KQ Communications to give Students a Voice in College Marketing
At STS Enterprise, we believe that student voices matter—especially when it comes to shaping their own futures. That’s why we were thrilled to collaborate with KQ Communications to host a powerful College Recruitment & Marketing Focus Group with 50 high school juniors at Freedom Prep High School.
This engaging session wasn’t just about talking to students—it was about listening to them. KQ Communications, a powerhouse in strategic storytelling and branding, led students through a dynamic discussion exploring:
Where they look for college information (social media, websites, in-person visits, etc.)
What messaging actually resonates with them (authentic student stories vs. generic marketing)
What they want to see in college recruitment efforts (more transparency, access, and relatable content)
A Focus Group That Made an Impact
With expert facilitation from KQ’s outstanding team, students were not only engaged—they were energized. The session was an absolute hit! Students shared honest, thoughtful insights that will help shape how colleges better connect with future generations of students.
The conversation flowed. Students shared real experiences about what excites them, what worries them, and what colleges can do better when reaching out to prospective students.
The atmosphere was light & fun. What’s a focus group without some good food? Students enjoyed snacks and treats, making the discussion even more enjoyable.
The facilitators were phenomenal. The KQ Communications team brought the energy, expertise, and strategy to ensure students felt heard and valued.
A Powerful Partnership with KQ Communications
STS Enterprise is incredibly grateful to work with amazing companies like KQ Communications, whose commitment to amplifying voices and creating meaningful engagement makes a real impact.
This collaboration was even more special because of the connections we share:
Renee Malone, CEO of KQ Communications, is a former STS Board Member and continues to be a champion for empowering students and communities.
Dr. Teri Del Rosso, KQ’s Director of Research & Engagement, has a deep-rooted history with STS, having partnered with us during her time in higher education at the University of Memphis.
Their leadership and dedication helped make this focus group a success—and we’re excited to keep the momentum going!
What’s Next?
This focus group was just the beginning. The insights shared by Freedom Prep’s incredible students will help shape future college marketing strategies and ensure recruitment efforts truly meet students where they are.
At STS Enterprise, we’re committed to bridging the gap between students and the opportunities they deserve. And with partners like KQ Communications, we’re making it happen.
Stay tuned for more ways we’re amplifying student voices and transforming the college recruitment experience!
#STSElite #CollegeBound #HigherEdMarketing #StudentVoicesMatter #KQCommunications #FreedomPrep #CollegeRecruitmentDoneRight
